Brand partnership · U.S. market entry
Your product already has customers in America. Give it a distributor.
WADCO takes a small number of African consumer brands into the U.S. market at a time — and takes them all the way: landed cost, customs, a ranked retail network, community demand, and a monthly report that tells you what sold, where, and what to ship next.
The WADCO launch path
From "we should be in America" to a shelf you can see.
Know the numbers first
Landed-cost model, customs classification, labeling review and a map of where your customers actually live.
A real pilot, in real stores
Your product goes into a ranked network of independent African grocers, opened store by store, starting in the Bronx and Harlem.
Replenish and create demand
Local inventory, weekly restocks, and sampling at the churches and markets your customers already go to.
See what sold
Sell-through, velocity and reorder rate by store, every month. The feedback loop you've never had from this market.
Open the next city with proof
New York → New Jersey → Philadelphia → DMV, on the strength of numbers, not guesses.
Why brands choose WADCO
One accountable partner from port to shelf — that reports back.
Most importers buy a container and disappear. You never learn which stores sold out, which didn't, or why. WADCO is built the other way around: distribution is how we get on the shelf; intelligence is how we keep you there.
Is your brand a fit?
We look for products people already ask for by name.
A strong fit
- Recognized and loved in the West African diaspora — nostalgia is your best marketing.
- Shelf-stable packaged food, beverage, snack or household product.
- Able to supply pallet-to-container quantities with consistent quality.
- Ready to meet U.S. labeling and FDA requirements — or willing to, with our help.
- Wants a partner in the market, not just a buyer.
Probably not yet
- New brands with no recognition in the community.
- Fresh, frozen or short shelf-life products.
- Brands looking for a one-time container sale with no follow-through.
"KIVO is where we start. WADCO is what we're building — and the brands that join early help shape it."
Akua Sarpong · Founder, WADCOStart the conversation
Tell us about your brand.
Two minutes. We reply within two business days with an honest read on fit and next steps — including a landed-cost view if you share your ex-works pricing.